KHFC unveils new CI
- Date 2010-03-11
- Views 1,792
- New name and logo announced at CI Ceremony on
March 10, 2010 -
In celebration of its sixth anniversary on Wednesday, the Korea Housing
Finance Corporation (KHFC, CEO Joo-jae Lim) held a ceremony attended by
executives and staff to announce details on its new CI (corporate identity).
During the ceremony, Lim revealed KHFC’s new CI, complete with a new corporate
name and logo that captures its true purpose as a financial partner for life
for the working class.
The new corporate name is HF (Housing and
Finance) while the new logo features the letters H and F with a roof
symbolizing shelter against rain and wind and forming a bridge to connect the
two initials for Housing and Finance. The orange color represents the warmth
and peace of home, while the green represents the idea of living together in
harmony. In essence, it captures KHFC’s commitment to serving the people and
fulfilling its public mission.
▲ <In the photo> KHFC CEO Lim speaking at the March 10 CI Ceremony
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